Anholt-Ipsos Nation Brands Index 2021

For the past couple of years, Canada has rounded out the top three, landing in third place. NBI 2021 is the first time that Canada has moved up to second place. First place rankings on the Governance, People, and Immigration and Investment indices, as well as relatively steady rankings on Exports, Tourism, and Culture contributed to Canada’s record ranking in 2021.

The Nation Brands Index measures the reputations of nations around the world. This year, they measured 60 nations and derived their survey results from 60,000 interviews. In previous years, they measured results of 50 countries through 20,000 interviews.